This is for members participating in the Caregiver e-Nurturing program. Members will receive monthly "content" and online support/discussion via a secret Facebook Community to discuss e-Mail marketing strategies focusing on census building in the Assisted Living Facility industry.
Above and beyond receiving "content" the "AA-Essential" level customer will receive an invitation to a Branded account through Constant Contact (additional fee of $20 per month required*) to establish a "verified" email from which they can serve their list of prospects with support and oversight from this provider.
Customer will receive "Nurturing Content" and associated reference materials targeted to ALF prospects (Caregiver decision makers; Referral sources, etc..) to be used to support a regular email marketing campaign. This service is the essential/second tier level (AA) of a three tier (AAA)service where the customer is receiving the "nurturing content" along with support and co-management of a professional grade third party email service (Constant Contact) account to allow the customer to independently deliver the content, but also enjoy support and coaching from this provider.
Additionally: the customer will receive regular "Nurturing Tips" along with the "Nurturing Content" via email and will also be invited to a "Secret" forum on FB to discuss issues related to email marketing.