This is for members participating in the Caregiver e-Nurturing program. Members will receive monthly "content" and online support/discussion via a secret Facebook Community to discuss e-Mail marketing strategies focusing on census building in the Assisted Living Facility industry.
Above and beyond receiving "content" the "AAA-Ultimate" level customer will receive an invitation to a Branded account through Constant Contact (additional fee of $45 per month required*) to establish a "verified" email from which they can serve their list of prospects with support and oversight from this provider.
The customer will also enjoy additional content support using the V.I.N.E. (Vision, Information/Invitation, Nurturing, Engagement/Entertainment) components in a comprehensive email marketing strategy.
Customer will receive "Nurturing Content" and associated reference materials targeted to ALF prospects (Caregiver decision makers; Referral sources, etc..) to be used to support a regular email marketing campaign. This service is the essential/second tier level (AA) of a three tier (AAA)service where the customer is receiving the "nurturing content" along with support and co-management of a professional grade third party email service (Constant Contact) account to allow the customer to independently deliver the content, but also enjoy support and coaching from this provider.
Additionally: the customer will receive regular "Nurturing Tips" along with the "Nurturing Content" via email and will also be invited to a "Secret" forum on FB to discuss issues related to email marketing.