Note to ElderMark Affiliates and Guests or existing Caregivers Matter Clients... you are eligible for a discount by using your secret code at checkout (SEATS ARE LIMITED). To request your secret code email: Greg@ElderMark.com or Lon@LonKieffer.com (for CaregiversMatter/Email Nurturing Clients)
Please note: this program offers 6.0 NAB CEUs... 4.0 are LIVE for participating in the event; 2.0 are FREE CEUs available here at CaringCEUs; please look around and take advantage of them now!
9:00 to 9:45 AM Sign-In/Coffee
9:45 to 10:45
Generational Divide (Generational Decision Making Bias and Beliefs)
Learn the 4 Generations and how they make
Learn to identify the influencer, the naysayer,
the decision maker
Learn the 3 “power relationships” you must have
to reach across the Generational divide.
11:00 AM Break
a Decision Maker (Caregiver Personality)
Learn 4 key “personality traits” of the Decision
Learn why healthy prospects become declining
patients/residents and how to shift the drift.
Learn the 10 most common “Distortions” that
cloud decision maker thinking.
1:15 PM Lunch* (Please
return promptly at 1:15PM)
*Stay Tuned for possible invitation
to working lunch session
1:15 to 2:15PM
vs Promotion – (Intro to Caregiver Oriented Sales Training)
Learn 4 “blocking behaviors” of the Decision
Learn 6 “transformational tactics” to help the
Decision Maker remove blocks.
Learn 9 “Mental Triggers” that facilitate
Learn the “Power of Reviews” to increase search
engine optimization and social media presence.
2:15 to 2:30
2:30 to 3:30
Features; The Empathic Relationship
Learn 4 magic words that maximize “empathy” in
Learn the 3 phases of transformation that remove
guilt, apprehension and fear.
Learn the single most effective
strategy/philosophy to unleash boundless empathy.
3:30 PM Adjourn
3:30 to 4:00PM
Networking and Q&A with Lon Kieffer (OPTIONAL)