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Grow Your Occupancy - Caregiver Oriented Sales Training  - 6.0 NAB CEUs - Annapolis, MD - July 13, 2016

Grow Your Occupancy - Caregiver Oriented Sales Training - 6.0 NAB CEUs - Annapolis, MD - July 13, 2016

Your Price: $149.00
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Part Number:7132016
Note to ElderMark Affiliates and Guests or existing Caregivers Matter Clients... you are eligible for a discount by using your secret code at checkout (SEATS ARE LIMITED).  To request your secret code email:  [email protected] or [email protected] (for CaregiversMatter/Email Nurturing Clients)

Please note:  this program offers 6.0 NAB CEUs... 4.0 are LIVE for participating in the event; 2.0 are FREE CEUs available here at CaringCEUs; please look around and take advantage of them now!

Speaker/Presenter:  Lon Kieffer, RN, NHA


Hampton Inn – Annapolis

(410) 571-0200

9 a.m. to 4:00 p.m. – LUNCH from 12 noon to 1:15 p.m. (NOT PROVIDED)

Stay Tuned for FREE LUNCH offer via email prior to event.

Program Agenda:  Subject to Change

Program Agenda

 9:00 to 9:45 AM                Sign-In/Coffee


9:45 to 10:45 AM             

The Generational Divide (Generational Decision Making Bias and Beliefs)

·         Learn the 4 Generations and how they make decisions.

·         Learn to identify the influencer, the naysayer, the decision maker

·         Learn the 3 “power relationships” you must have to reach across the Generational divide.


10:45 to 11:00 AM            Break


11:00 to 12:00

Portrait of a Decision Maker (Caregiver Personality)

·         Learn 4 key “personality traits” of the Decision Maker

·         Learn why healthy prospects become declining patients/residents and how to shift the drift.

·         Learn the 10 most common “Distortions” that cloud decision maker thinking.


12:00 to 1:15 PM               Lunch* (Please return promptly at 1:15PM)

                                                                *Stay Tuned for possible invitation to working lunch session                      


1:15 to 2:15PM

Attraction vs Promotion – (Intro to Caregiver Oriented Sales Training)

·         Learn 4 “blocking behaviors” of the Decision Maker;

·         Learn 6 “transformational tactics” to help the Decision Maker remove blocks.

·         Learn 9 “Mental Triggers” that facilitate Caregiver transformation.

·         Learn the “Power of Reviews” to increase search engine optimization and social media presence.


2:15 to 2:30 PM                 Break

2:30 to 3:30 PM

Feelings vs Features; The Empathic Relationship

·         Learn 4 magic words that maximize “empathy” in genuine communication.

·         Learn the 3 phases of transformation that remove guilt, apprehension and fear.

·         Learn the single most effective strategy/philosophy to unleash boundless empathy.          

3:30 PM                                Adjourn

3:30 to 4:00PM

Networking and Q&A with Lon Kieffer (OPTIONAL)

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